NEW Peeta Portrait and Interview with Tim Palen, CMO of Lionsgate

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Doesn’t Peeta Mellark look just so damn sexy?! Our boy with the bread has certainly become a sex god in Panem. Watch out, Finnick Odair!

This new photo is from a Scribd interview with Tim Palen, the CMO of Lionsgate. He talks about the Catching Fire movie and how Francis Lawrence and his team’s new vision for the franchise.

JM: WHAT ARE THE SPECIFIC QUALIFIERS TO TAKE INTO ACCOUNT WITH YOUR NEXT MARKETING CAMPAIGN…YOU JUST RELEASED THE FIRST TEASER FOR CATCHING FIRE(WHICH GOT OVER 28M VIEWS IN A LITTLE OVER A WEEK) BUTI’M SURE THERE WERE MANY CHALLENGES.

The launch of the teaser trailer for CATCHING FIRE was a hugely pivotal moment in the ongoing  HUNGER GAMES campaign. Because we have a franchise across four films, each piece is just part of the larger puzzle, and this step was even more crucial because we had such great success on the first film. At the same time we have a new director (Francis Lawrence), a new editor,a new cinematographer and a new costume designer. So I really needed this first glimpse of the second film to work hard to reassure the fan base that the characters they know and love are back and that the integrity we showed with the first movie is still intact. But almost equally important for me was to show that the stakes are higher, the drama will be greater and that CATCHING FIRE will betaking the story of our reluctant hero Katniss Everdeen to a whole other level. I’m grateful that Francis Lawrence has delivered a gigantic movie that has so many rich and amazing pieces for me to play with. He’s really made my job a fun and easy one. Probably the most satisfying thing I saw after the release of the teaser was a fan comment on one of the blogs that posted the trailer. I tend to be overly obsessive about  reading and monitoring real fan reaction to the materials. This one comment did the most to reassure me that we had hit the mark with the new teaser trailer: “Sh**’s getting real.” It doesn’t get better than that.
Francis Lawrence has been getting rave reviews across the board from cast and crew. And from what we’ve seen from the trailers and promotional photos, I firmly believe that the franchise is in good hands!
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