Suzanne Collins Praises Lionsgate’s Marketing Campaign

Suzanne Collins gave a rare interview to Variety  where she shared her thoughts on Lionsgate’s marketing campaign for The Hunger Games: Catching Fire.  The good news is, she supports the work they’ve done calling it both “appropriately disturbing” and “thought-provoking.” 

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I’m thrilled with the work Tim Palen and his marketing team have done on the film,” Collins told Variety via email. “It’s appropriately disturbing and thought-provoking how the campaign promotes ‘Catching Fire’ while simultaneously promoting the Capitol’s punitive forms of entertainment. The stunning image of Katniss in her wedding dress that we use to sell tickets is just the kind of thing the Capitol would use to rev up its audience for the Quarter Quell (the name of the games in “Catching Fire”). That dualistic approach is very much in keeping with the books.”

Source: Variety

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